About
I am a former IT Enterprise Architect and eventually worked in a national role for the NHS, looking after their central IT systems. Still, working in technology never quite did it for me. There was something missing.
Thus, a few years back, I decided to change direction and pursue a creative career as a designer and photographer. Photography has always been a personal passion and has been running in my family, with one of my uncles being a top photographer. I was personally trained by him and in turn supported him over the years with his IT tech woes.
I love the ongoing creative and technical challenges of design and photography. It is so multi faceted, you are constantly learning.
When working with clients, I always take my time to understand their business, their products or services and the competitive landscape. This is required if you want to produce compelling work. I will always go the extra mile to create output that is of highest possible standard and never cut corners.